Planning meals for special needs persons – a rapidly growing market

Hello everyone:

Each month I will be responding to a question; chosen from a = pool of some of the most commonly asked ones that I have been asked over = the years and continue to be asked.

This month, I’d like to answer the following question:  =

Planning meals for special needs = persons

By Donna J. Jodhan


Before you say no or turn thumbs down on these suggestions; = consider these thoughts.

You can definitely increase your revenue and reduce both your = internal and external costs and here’s how.


Take it from me!  I have been an accessibility = awareness  consultant and advisor since 1998 and I continue to help = companies to increase their revenues, reduce their costs, and reach = hidden consumer markets!


I truly believe that planning meals for persons with special = needs is a somewhat unique or niche market but at the same time it is a = growing market because of more consumers qualifying for = it.


Planning meals is just the start; how about advertising it, = delivering it, plus more?


The first fact to keep in mind is that a person with a = special need is someone who could be a senior, someone with a physical = disability, or someone with a learning, invisible, or vision = disability.  With this in mind, here are some very potent tips to = get you started.


1. Make sure that your meals are simple; no fuss or no = muss.

That is, easy for your clients to be able to navigate and = negotiate when they embark on eating it. 


2. That your meals meet the neutrition and medical = requirements of your consumers. 

That is, be aware of the needs of diabetics, and those who = need to follow special diets.


3. Home delivery is always a very welcomed service to = consumers with disabilities and served in containers that are easy to = handle and open.


4. If you advertise online then you need to go the extra mile = to ensure that your website is easy to navigate and = negotiate.


5. Then it would definitely be a huge bonus to provide = customer service via phone by staff who are suitably trained to = communicate effectively with customers with special = needs.


6.  Make sure that your delivery staff are also suitably = trained to communicate with customers with special needs. =

There is nothing more gratifying to have your customers tell = you that your delivery staff was so helpful when they came to their = door.


The secret to success lies in planning and = executing.

I hope that these tips are a good start for you.   =






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