By The Numbers – Companies Still Not Considering The Real Consumer Markets

For better or for worse, this is what continues to take place when companies prioritize on which initiatives they are going to pursue.  I call this the by the numbers strategy and for whereas it works when determining such variables as customer bases and bottom lines, it sadly does not work in favour of the needs and requirements of consumers and customers with disabilities.

Here are some factors that appear to influence the above.

Markets containing consumers and customers with disabilities are too small.

Companies continue to believe that it costs too much to implement services and products for consumers and customers.

Companies believe that developing accessible websites will cost too much and will also be time consuming.

It seems to cost too much to develop products and services for consumers and customers with disabilities.

It appears to be too costly for companies to develop and manufacture hardware and software for consumers and customers with disabilities.

I could go on and on but I believe that this is a fair picture of what is presently taking place and unless we take steps to address the above then it will continue to persist.

My final thought? Somehow, we need to change the attitudes here!  This is not healthy and extremely callous and inhumane!

Profits are not the only thing that should matter!

Just my two cents for today.

Image = A tiny green seedling struggling to grow in a pot that’s been filled with coins instead of soil.

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