Each month I will be responding to a question; chosen from a pool of some of
the most commonly asked ones that I have been asked over the years and
continue to be asked.
This month, I’d like to answer the following question:
Making a career of perfume evaluation
Before you say no or turn thumbs down on these suggestions; consider these
You can definitely increase your revenue and reduce both your internal and
external costs and here’s how.
Take it from me! I have been an accessibility awareness consultant and
advisor since 1998 and I continue to help companies to increase their
revenues, reduce their costs, and reach hidden consumer markets!
It may not be a bad idea for perfume manufacturers and makers to consider
the following suggestion.
In the normal scheme of things, perfume manufacturers and makers are always
in search of testers and evaluaters to give them feedback on their
fragrances. This means that they need persons with very keen senses of
smell and it may be time to recognize that there are many blind and vision
impaired persons whose talents and skills could be utilized to become
outstanding fragrance testers and evaluators.
It is always so very important for perfume manufacturers and makers to get
it just right before sending their fragrances to market. This need for
testers and evaluators with very keen senses of smell could be extended to
companies that need to ensure that their bath products also go to market
bearing just the right fragrance.
We believe that there is a very hidden and untapped market of potential
persons who can do much to increase the revenues of companies as well as to
enhance the power of their products.
This strategy should be given some serious consideration.