Each month I will be responding to a question; chosen from a pool of some of
the most commonly asked ones that I have been asked over the years and
continue to be asked.
This month, I’d like to answer the following question:
Making craft making more accessible
By Donna J. Jodhan
Before you say no or turn thumbs down on these suggestions; consider these
You can definitely increase your revenue and reduce both your internal and
external costs and here’s how.
Take it from me! I have been an accessibility awareness consultant and
advisor since 1998 and I continue to help companies to increase their
revenues, reduce their costs, and reach hidden consumer markets!
If you own a crafts store or shop and one of the services that you offer are
lessons in the various types of crafts that you sell; then this is for you.
For example: You own a knitting shop, you own an arts shop, you own a shop
that sells stuff to do such crafts as crocheting, embroidering, and anything
in this type of arena, then you could consider giving lessons to your
Here are some tips to get you started.
1. You could go one step further and offer lessons to customers with special
2. You can advertise your services far and wide including by word of mouth,
to organizations for and of persons with special needs.
3. You could even set up evenings where you invite persons with special
needs to visit your shop and have a free lesson.
4. On such evenings, you can also organize an informal session and offer
light refreshments to set the tone.
5. Make sure that your shop can accommodate wheelchairs, walkers, and that
there is enough room for free and easy passage of them.
6. In the case of those who are blind and vision impaired, make sure that
your staff is well trained to accommodate their needs.
7. This would include such things as guiding techniques and how to work with
their needles and other implements.
This should be a good starting point for you.
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