Making cooking accessible – how to attract some very hidden students

Hello everyone:
Each month I will be responding to a question; chosen from a pool of some of
the most commonly asked ones that I have been asked over the years and
continue to be asked.
This month, I’d like to answer the following question:
Making cooking more accessible
Before you say no or turn thumbs down on these suggestions; consider these
You can definitely increase your revenue and reduce both your internal and
external costs and here’s how.

There is a ready market out there that you can definitely tap into and I am
referring to those who are seniors and those with a disability.

When it comes to making cooking more accessible, then it is time to think
about the following:
Making pots and pans lighter so that they can be more easily handled and
Making their handles easier to grip and hold.
Making dishes and containers easier to handle, grip, and hold.
Making pots and pans, dishes and containers in colours that are easy to see
and distinguish.
Making kettles that are lighter and with handles that are easier to grip and
Making utensils with handles that are easier to grip and hold.
The same for measuring cups and all utility cups.
Making them all in manageable sizes.
Making kitchen towels in colours that are easy to distinguish.

This should be a good start to get you on the right track.

Take it from me! I have been an accessibility awareness consultant and
advisor since 1998 and I continue to help companies to increase their
revenues, reduce their costs, and reach hidden consumer markets!

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