Each month I will be responding to a question; chosen from a pool of some of
the most commonly asked ones that I have been asked over the years and
continue to be asked.
This month, I’d like to answer the following question:
How to make webinars more accessible
By Donna J. Jodhan
Before you say no or turn thumbs down on these suggestions; consider these
You can definitely increase your revenue and reduce both your internal and
external costs and here’s how.
The trick here is for you to make it easy enough for what I call the
technically shy and those with technological challenges to be able to access
your webinars. These consumers make up niche and untapped markets for the
most part and who exactly are they?
Well, they are retirees, seniors, those who did not grow up in the era of
technology and consumers with a disability.
In short, they are for the most part your bread and butter consumers.
1. Make your webinar easy to access. That is, make your computer entry
screens easy to navigate and understand.
2. Create webinars that are not too long, attention grabbing, and ones that
use language that is easy to understand and remember.
3. Make sure that your audience connects with you and that they are
comfortable enough to want to contact you.
4. Affective webinars increase revenues when you are able to grab their
interest and then they are galvanized into wanting to buy from you.
5. Use your webinars to show others how to reduce both external and internal
Take it from me! I have been an accessibility awareness consultant and
advisor since 1998 and I continue to help companies to increase their
revenues, reduce their costs, and reach hidden consumer markets!